The new Toyota Highlander commercial really gets under my skin. Have you seen it?
Not only are they trying to make anyone who doesn’t drive a “cool” new car feel like losers, but they’re using a kid to do it. Some may see this as “just a commercial”, but let me remind those naive enough to believe that these commercials are powerless of something. There’s a reason why they spend TONS OF MONEY to air them.
I know that for the families that feel it is important to keep up with and impress the Joneses, this commercial will speak to you. It’s really a tragedy too, because keeping up with the Joneses, will keep you from accumulating any real wealth or security in your lifetime. There’s always the positive side though; You won’t be considered a lame, dorky, geek by an adolescent boy with no job, money, or responsibility.
This commercial isn’t just about convincing adults that they should buy a highlander, it’s about teaching kids that when they get older they should make financial decisions based on how cool it is.
The Joneses are BROKE & STRUGGLING financially! Want to be like them?
Toyota Highlander Commercial
Adolescent boy with no job, no money, and no responsibility: I don’t tolerate dorkiness very well. Yet my parents still cart me around in a car that says “Hi, we’re the geek family.” This Highlander is more like it. Nice interior. Its even got the optional bluetooth streaming audio. Very classy Mrs. J. Just because you are a parent doesn’t mean you have to be lame.
Toyota Highlander Commercial (Enemy of Debt version)
Adolescent boy with no job, no money, and no responsibility: I don’t tolerate financial security very well. Yet my parents still cart me around in a car that says “Hi, I’m paid for!” The Highlander is more like it. New debt smell. Its even got the wealth-hindering debt plan to come with it. Very irresponsible Mrs. J. Just because you are broke, doesn’t mean you have to live like it.
Instead of falling for this absolute nonsense, check out my post on Currency about kicking your car payment to the curb.
Work your way up to a nice used Highlander if you want to but don’t have dessert before dinner! Take care of priorities first! Upgrade as you save and can afford a nicer car, and if you do, your savings account will love you for it. Your sacrifice will give you more money to provide for your family now and the future. What you do NOW, impacts your future. That’s why they call it financial planning instead of financial impulsiveness.
My advice: Forget about the Highlander and Toyota’s despicable “peer pressure” ads, and make a decision you can LIVE WITH.
Don’t be stupidly cool, BUY USED!