The Danger of Marketing

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According to the American Marketing Association, the definition of marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Basically, the purpose of marketing is to let you know about the products and services companies offer that have value for you. The first problem with marketing is that the catch phrases are often misleading and may cause you to buy inappropriate and expensive products. The second problem is the marketing message may blind you to the reality that no product is, in itself, […] Read more »

Dave Ramsey’s Financial Peace University Week 6

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This week's lesson is Buyer Beware which is mostly about advertising and marketing. It was interesting because it's easy to forget that almost every company, big and little, has at least one full time person whose only job in life is to figure out how to get your money. It's pretty incredible if you think about it. He started out by saying how we are living in the most marketed culture in the history of the world. Which I totally believe is true. Look back at TV from even 20 or 30 years ago. There is way less marketing built into shows and sports. Well, put it this way, how could it NOT be true. They certainly aren't marketing to us any less, that's for sure. Read more »

An Inconvenient Myth: The Marketing Effect

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  This is a guest post by, well…we’ll just call him Mr. Joe for privacy reasons.  Mr. Joe is a jack-of-all-trades, and writing happens to be one of the many.  He’s been my mentor, and a very influential part of who I have become over the last 5 or so years. When he asked me if he could write a guest post for EOD, I was honored, and considered it a privilege.  Perhaps after reading this you will want to see more from Mr. Joe, because it is indeed a wonderful piece. De-mythologizing the Language of Debt You can use […] Read more »