This week's lesson is Buyer Beware which is mostly about advertising and marketing. It was interesting because it's easy to forget that almost every company, big and little, has at least one full time person whose only job in life is to figure out how to get your money. It's pretty incredible if you think about it. He started out by saying how we are living in the most marketed culture in the history of the world. Which I totally believe is true. Look back at TV from even 20 or 30 years ago. There is way less marketing built into shows and sports. Well, put it this way, how could it NOT be true. They certainly aren't marketing to us any less, that's for sure. Read more »