4 High-ROI Small Business Investments

On its face, return on investment (ROI) is a simple business concept. At its most basic, ROI is how much money a business makes as a result of an initial investment. Though simple in concept, actually measuring ROI can often be difficult. As such, small business leaders may not be able to tell the difference between an investment that could generate significant returns and one that won’t. Thankfully, we’re here to help on that front. Check out these four high-ROI small business investments that can provide real value for your organization:

Market Research

Every business –– no matter how big or how small –– requires effective marketing to reach new and existing customers. In order to market with any confidence or precision, though, businesses must first invest in quality market research. Surveys, in-depth interviews, and practices like audience segmentation can all help businesses make better use of their marketing and advertising budgets. Whether you want to boost customer retention rates or branch out into new markets, good market research is a must for ambitious companies.


Humans have limitations on what they’re able to accomplish and when they’re able to work. Automated tools, conversely, can be programmed to solve problems that regular workers may not be able to address. In this way, small businesses can craft better customer service policies and manage their data much more effectively. Automated features may seem cost-prohibitive to some organizations –– especially those on a tight budget. Yet, in the long run, chatbots and other tools can prove to be very beneficial investments.

New Product Development

In the end, the success or failure of many businesses rests on product quality. Businesses that regularly update, upgrade, and launch improved products are more likely to succeed than companies that don’t bother to enhance their product range. New products can provide companies with an obvious lift. This applies to hard figures like sales numbers, yes, but also to less tangible concepts like business reputation. For example, the development of the iPhone drastically changed the way people perceived Apple. While few new products are likely to have such a massive impact, developing a successful product can bolster a growing company all the same.

Education & Training

The better your employees are at solving problems and meeting customer needs, the better off your company will be. So it makes all the sense in the world for business leaders to invest in employee education and training. Helping your staff learn how to tackle common workplace problems on their own can save your company huge sums of money and huge amounts of time over the long haul. Worse, failing to invest in your team properly could lead to low morale, low employee retention rates, and other problems. Avoid these issues by supporting your staff with smart training investments!


Photo by bruce mars on Unsplash

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